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Inter/Media Group forms analytics unit

Published on .

Encino, Calif.—Inter/Media Group of Cos. has formed InfoTech Development, a new unit to provide reporting and analytics tools for the media, advertising, marketing and retail industries. The unit will create proprietary software tools designed to maximize clients’ advertising strategies and media buying. In addition to developing a series of new products, InfoTech Development will be charged with creating Inter/Media’s next generation of Accutrak, a media optimization platform for cable, broadcast and local TV as well as radio.
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