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BtoB

One to One Interactive acquires AdTools

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Charlestown, Mass.—One to One Interactive, a digital marketing agency, announced Monday it has acquired AdTools, a branded desktop marketing communications technology provider.

Financial terms of the deal were not disclosed.

One to One said AdTools will complement its existing marketing technologies division, which includes advanced analytics and messaging platforms.

The AdTools Boston office staff will move to One to One's offices in Charlestown, while AdTools' London office will continue to operate from its current space.

—Carol Krol

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