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BtoB

Interactive ad agency partners with e-mail technologist

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Ann Arbor, Mich.--Advertising agency Beyond Interactive has partnered with MessageMedia to beef up database management and electronic-mail marketing operations for clients. Under terms of the agreement, Beyond Interactive, Ann Arbor, Mich., will use customer relationship management and direct marketing services from MessageMedia, Boulder, Colo. to implement interactive opt-in marketing campaigns. The ad agency said it has already started developing e-mail marketing strategies for companies, including AirTouch Cellular, and sees Internet marketing as a must-have service down the road.
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