New York—Interactive Advertising World kicked off with good news: Internet ad revenue was up 40% in the first half of 2004, compared with the first half of 2003.
"The Internet Advertising Revenue Report," conducted by Pricewaterhouse Coopers for the Interactive Advertising Bureau, found that Internet ad spending reached $4.6 billion in the first half of 2004. Growth was led by search, which accounted for 40% of overall Internet ad revenue in the first six months.
Opening IAW, which is sponsored by the IAB and MediaPost, IAB CEO Greg Stuart said Internet advertising has now exceeded the boom period of the late 1990s, achieving three straight record-setting quarters.
The opening keynote speech was presented by marketing strategist Jack Trout, author of several marketing books including his latest, "Trout on Strategy."
"The most important thing in this business is strategy," Trout said. He offered advice on seven marketing strategies: perception, differentiation, competition, specialization, simplicity, leadership and reality.