BtoB

Interactive Agencies—Honorable mention: Digitas

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Location: Boston
URL: www.digitas.com
Key executive: Laura Lang, president
Employees: N/A
2006 revenue: N/A
2006 b-to-b revenue: N/A
Key clients: American Express Co., AT&T, General Motors Corp., IBM Corp., Intercontinental Hotels Group
Major 2006 campaigns: IBM, "Executive Interaction Channel," interactive Web site for CEOs; AT&T, "AT&T Networking Exchange," online resource center for technology decision-makers; American Express OPEN, "Standing Out in the Crowd," online community for small businesses
Comments: B-to-b makes up approximately 30% of total business; added new assignments from AT&T, Intercontinental Hotels Group, Turner Entertainment, Home Depot and Whirlpool; won five Adrian awards, silver ECHO award (DMA), Effie award, OMMA Award and MIXX Award.

  Large Agencies Midsize Agencies Small Agencies Interactive Agencies
Winner McCann Erickson HSR Business to Business Mobium Group Modem Media
Runner-up Ogilvy North America Doremus PJA Advertising+Marketing OTOi
Honorable Mention BBDO New York Slack Barshinger Stein Rogan+Partners Digitas
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