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BtoB

One to One Interactive buys Quantemo

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Boston—One to One Interactive announced that it has completed its acquisition of Quantemo Usability Lab. Financial terms were not disclosed. The Quantemo Usability Lab was developed to measure emotional and physical responses to Web pages. One to One Interactive will use Quantemo’s technology to measure engagement across emerging digital platforms, such as social networks, blogs, podcasts, widgets, online video, rich media advertising and virtual worlds.
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