“[The Concept Builder Home] opened us up to individuals who could not make it to [Hanley Wood's International Builders' Show in Orlando, Fla.], and it allowed attendees to revisit [our telescoping patio door] online for more detail. We get leads through the site, and we know who was there, who needs more information. Our products are mainly sold in coastal environments, and this is a great opportunity to get out into areas that we cannot reach, to builders who are outside of our immediate marketplace. We develop unique products, and this allows an individual to go online and do the research. We actually get calls from condo associations that understand the products already. You still have to do the sale, but they understand the makeup.” —George Hanus, marketing director at sliding glass door and window manufacturing company WinDoor Inc.