Interactive trade groups release e-mail marketing pledge

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New York--Three interactive associations announced Wednesday that they have banded together behind what they are calling the “E-mail Marketing Pledge.”

The groups--the Interactive Advertising Bureau, Network Advertising Initiative's Email Service Provider Coalition and TRUSTe--represent a combined membership of 1,509 interactive executives.

The groups said the pledge establishes "concrete definitions as to what constitutes unsolicited commercial e-mail (spam), prior business relationships, informed consent and various forms of opt in." It clearly states unsolicited commercial e-mail must not be sent.

--Carol Krol

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