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Interbike rolls out ad campaign

Published on .

Boulder, Colo.—Interbike International Trade Expo, a bicycle industry trade show, debuted an ad campaign called “Be a Part of the Community.” The print ad effort was developed by TDA Boulder and is aimed at bike shop owners. The goal of the campaign is to drive attendance to Interbike, which will be held in Las Vegas in September. The budget was not disclosed.
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