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BtoB

Interbrand survey finds nearly half of marketing budgets not being cut

Published on .

New York--Brand consultancy Interbrand said 84% of respondents to a new survey report their marketing budgets have suffered no impact or experienced only slight decreases as a result of the economic slowdown. Forty-four percent of respondents said the economic climate has had "no effect" on their marketing budgets, and 40% said decreases to their marketing budgets have been in line with reductions made across their organizations.
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