Topping the list of marketing tools that small-business owners consider âcriticalâ to driving business was Web sites (69%), followed by search engine keywords (36%) and community relations (35%).
Other marketing tools considered "critical" by small businesses were e-mail marketing (24%), direct mail (22%) and the Yellow Pages (12%).
At the bottom of the list of critical marketing tools were newspaper advertising (5%), outdoor advertising (4%) and print coupons (2%), the survey found.
Respondents could select more than one marketing tool in their response.
Of the 171 businesses surveyed, 34% said they sold products or services online. Among that group, 71% sold both through online and offline channels. More information about the survey is available at www.interland.com.