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BtoB

Interland releases survey on small-business marketing

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Atlanta--Interland, which provides Web hosting and online services for small and midsize businesses, released results of its Spring 2004 Business Barometer of Online Activities, a nationwide survey of online usage by companies with Web sites.

Topping the list of marketing tools that small-business owners consider “critical” to driving business was Web sites (69%), followed by search engine keywords (36%) and community relations (35%).

Other marketing tools considered "critical" by small businesses were e-mail marketing (24%), direct mail (22%) and the Yellow Pages (12%).

At the bottom of the list of critical marketing tools were newspaper advertising (5%), outdoor advertising (4%) and print coupons (2%), the survey found.

Respondents could select more than one marketing tool in their response.

Of the 171 businesses surveyed, 34% said they sold products or services online. Among that group, 71% sold both through online and offline channels. More information about the survey is available at www.interland.com.

--Kate Maddox

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