International Trucks rolls out new brand campaign

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Louisville, Ky.—International Trucks, a division of Navistar, this week rolls out a new brand campaign called “One.”

The campaign, developed by Fathom Communications, Chicago, is designed to communicate International Trucks' new brand positioning of optimization and unification.

The effort is aimed at International Trucks' customers, dealers, suppliers and stakeholders, demonstrating the company's commitment to being the best partner in delivering products and services.

The campaign includes print and online ads, and is being introduced at the 2010 Mid-America Trucking Show in Louisville, Ky., which opens March 25.

The budget was not disclosed.

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