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Internet ad growth defies economic trends

Published on .

New York—Internet ad revenue last year totaled $21.2 billion, up 26 % from 2006, according to a report released Thursday by the Interactive Advertising Bureau and PricewaterhouseCoopers.

Fourth-quarter Internet ad revenue totaled $5.9 billion, a 24% increase over the same period in 2006. Search, display, classifieds and lead generation all continued to grow at a healthy rate, according to the report.

“Despite the current state of economic uncertainty, 2007 was another record year, and [this was] the 13th consecutive record quarter,” said David Silverman, partner, assurance, at PricewaterhouseCoopers, in a statement. “Interactive advertising is not just the future; it is the here and now, as it represents a meaningful and growing component of U.S. advertising and marketing spend.”

The report was conducted by the New Media Group of PricewaterhouseCoopers in conjunction with the IAB.

—Carol Krol

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