×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Internet ad growth defies economic trends

Published on .

New York—Internet ad revenue last year totaled $21.2 billion, up 26 % from 2006, according to a report released Thursday by the Interactive Advertising Bureau and PricewaterhouseCoopers.

Fourth-quarter Internet ad revenue totaled $5.9 billion, a 24% increase over the same period in 2006. Search, display, classifieds and lead generation all continued to grow at a healthy rate, according to the report.

“Despite the current state of economic uncertainty, 2007 was another record year, and [this was] the 13th consecutive record quarter,” said David Silverman, partner, assurance, at PricewaterhouseCoopers, in a statement. “Interactive advertising is not just the future; it is the here and now, as it represents a meaningful and growing component of U.S. advertising and marketing spend.”

The report was conducted by the New Media Group of PricewaterhouseCoopers in conjunction with the IAB.

—Carol Krol

Most Popular
In this article: