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BtoB

Internet ad revenue rises

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New York--Internet ad revenue rose 1% to $1.47 billion in the third quarter, compared with the second quarter, according to a report by the Interactive Advertising Bureau. It was the first gain in six quarters.

Compared with last year's third quarter, however, revenue was down 18%.

PricewaterhouseCoopers' New Media Group conducted the study for the IAB. Its estimates are based on data from the top 15 online ad sellers.

While the modest growth is a positive sign, the results may be attributed to more than an advertising recovery.

"The return to positive growth in both online and offline media is a healthy sign for the overall advertising industry, but should be viewed cautiously, as we believe that the positive steps that are being taken are as much cost-driven as they are recovery-oriented," said Tom Hyland, chairman of PricewaterhouseCoopers' New Media Group, in a statement.

--Carol Krol

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