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BtoB

Internet ad revenue up sharply

Published on .

New York -- A recent poll of 26 Online Publishers Association member companies showed that third-quarter Internet ad revenue among this group grew an average of 45.9% over the same quarter last year.

In addition, year-to-date Internet ad revenues were up 38.2% over the same period last year.

"The robust ad revenue growth among OPA member companies also signals a redistribution of brand advertising dollars toward the quality content sites,” Michael Zimbalist, exec director of the OPA, said in a statement.

The OPA includes such b-to-b oriented sites as CBS MarketWatch, CNET Networks, Forbes.com and The Wall Street Journal Online.

--Sean Callahan

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