×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Internet ad revenue surges 33.9% in Q3 to $3.1 billion

Published on .

Nov. 21 New York—Internet ad revenue totaled $3.1 billion in the third quarter, up 33.9% from $2.3 billion in the year-earlier period, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.

The IAB said Internet advertising could total more than $12 billion this year, up significantly from $9.6 billion in 2004.

The third quarter was the first in which Internet ad revenue topped $3 billion, the IAB said.

Greg Stuart, president-CEO of the IAB, said traditional marketers increasingly are embracing interactive marketing as a way to engage their customers.

The IAB sponsors the Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PricewaterhouseCoopers.

—Kate Maddox

Most Popular
In this article: