Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Internet ad spending to increase 10%-14%

Published on .

New York—Online ad spending will rise by as much as 13.9% this year, to a record $25.8 billion, and will continue to grow strongly through 2014, according to a new report from marketing consultancy eMarketer.

The company predicts that Internet ad spending will enjoy double-digit growth in each of the following four years, passing $30 billion in 2012, breaking the $40 billion barrier in 2014 and outstripping all other major ad mediums, according to eMarketer. The company predicts that ad dollars in all major channels will experience an average annual growth rate of 2.9% through 2014.

A slightly less robust forecast was released by S&P Equity Research, the analytics division of Standard & Poor's Financial Services, which predicts that U.S. online ad revenue will rise 10% this year.

Most Popular
In this article: