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BtoB

Internet grows as magazine subscription source

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New York—Print magazine subscriptions originating from the Internet are anticipated to represent 22% of new business sales among Magazine Publishers of America members, according to an online study the association issued earlier this week. The percentage of Web-sourced subscriptions has increased steadily since results were first compiled in 2006. That year, the Internet accounted for 13% of new magazine subscriptions. In 2007, that figure increased to 17%; in 2008, it was 21%.

“The Web is becoming the No. 1 source for direct-to-publisher subscriptions for member magazines,” said Nina Link, president-CEO of the MPA, in a statement.

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