Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Internet grows as magazine subscription source

By Published on .

New York—Print magazine subscriptions originating from the Internet are anticipated to represent 22% of new business sales among Magazine Publishers of America members, according to an online study the association issued earlier this week. The percentage of Web-sourced subscriptions has increased steadily since results were first compiled in 2006. That year, the Internet accounted for 13% of new magazine subscriptions. In 2007, that figure increased to 17%; in 2008, it was 21%.

“The Web is becoming the No. 1 source for direct-to-publisher subscriptions for member magazines,” said Nina Link, president-CEO of the MPA, in a statement.

Most Popular
In this article: