Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Internet health care players form strategic alliance

Published on .

Gloucester, Mass.-IE-Engine Inc., a provider of Web-based communities for marketing employer benefits to potential benefits providers, and Healthx.com, an Internet exchange for self-funded benefit plans, have formed a strategic alliance to market each other's products and services. Health.com develops secure Internet applications that improve the management of health-related transactions between third party administrators, employers, employees and their trading partners. IE-Engine's auction technology assures employers that the bids placed by potential providers can take into account the bids offered by other providers because each can view their bid ranking in real-time.
Most Popular
In this article: