BtoB

How the Internet has transformed b-to-b media

10. The evolution of the editor's role

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Ten years ago, b-to-b media editorial staffers were likely responsible for a single monthly magazine. Now, they crank out daily news, weekly e-newsletters and a growing number of special print editions.

Additionally, editors are blogging, producing webcasts, shooting online video, planning event agendas—even appearing on digital newscasts.

As many industry websites move toward aggregation, editors have become curators, overseeing user- generated content and refereeing discussion groups.

“Crowdsourcing is replacing editing,” Bahr said, citing Wikipedia and Amazon.com.

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