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BtoB

Internet vets launch new shop

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New York--Underscore Marketing LLC was launched today by two veteran Internet advertising executives, Tim McHale, ex-chief media officer at Tribal DDB, DDB Worldwide's interactive marketing arm, and Tom Hespos, former chief Internet strategist at Mezzina Borwn and Partners. The company will handle full-service media planning and buying, as well as customer relationship management and event marketing.
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