New York--Penton Media Inc. on Wednesday cut 11 staffers from Internet World
and dialed back the frequency of the publication to a monthly from 22 times a year.The job cuts come from a staff of about 50 and include employees from Internet World's
marketing and communications staff. The remaining staffers from that department will be consolidated with Internet World's online and events marketing and communications staffs. "Like every technology magazine, we're under pressure and felt we had to zero in on a change that would keep us an important part of the e-business market," said Mary Abood, a Penton Media spokeswoman. The decision to roll back the frequency of the 225,000-circulation magazine was driven by a reader survey showing that 52% of respondents thought a monthly frequency was the way to go. The Internet World trade show is still scheduled for October in New York.Penton Media has been hit hard by the softening economy. It recorded a first-half loss of $5.5 million, compared with an $8.7 million profit in the same period last year.