Interpublic creates Mediabrands

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New York—Interpublic Group announced the formation of Mediabrands, a new agency structure that will hold IPG’s media assets, including global media networks Universal McCann and Initiative; media negotiation agency Magna; media barter group Magna Trading; diversified agencies NSA, OSI and Wahlstrom; and Interpublic’s Emerging Media Lab.

The new agency group will be led by president-CEO Nick Brien.

Interpublic also announced that Matt Seiler has been named global CEO of Universal McCann, from president-CEO of PHD North America. Also, Michael Hudes has been appointed president of diversified media services and strategic development at Mediabrands, from global director of digital media at ClearChannel.

—Kate Maddox

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