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BtoB

Interpublic launches mobile marketing agency

Published on .

New York—Interpublic Group of Cos. announced on Monday it has formed a new mobile marketing agency in a joint venture with mobile technology provider Velti.

Called Ansible, the new Interpublic agency will operate as a standalone unit that will partner with agencies throughout the holding company as a part of Interpublic’s recently created Futures Marketing Group. Vladimir Edelman will lead the new unit as CEO; he was previously CEO of Soapbox Mobile. Larry Harris becomes president; he was formerly exec VP-director of integrated marketing at DraftFCB, another Interpublic agency.

—Carol Krol

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