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BtoB

Interpublic reportedly set to merge Lowe, Deutsch

By Published on .

New York—Advertising holding company Interpublic Group of Cos. is expected to merge two of its agencies, Lowe Worldwide and Deutsch, eliminating in the process the Lowe brand in the U.S., according to published reports.

Lowe's U.S. operations based in New York are expected to be blended into Deutsch, which has offices in New York and California.

Lowe has about 70 offices around the world, serving such clients as Unilever and Johnson & Johnson. Deutsch does work for different Johnson & Johnson brands, as well as Eastman Kodak and Dr Pepper Snapple Group.

In 2006 Interpublic merged its Foote Cone & Belding agency with its direct-marketing agency Draft. That unit is now known as Draftfcb.

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