BtoB

An Interview With Mike Damphousse About B-to-B Appointment Setting

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Michael Damphousse, CEO-CMO of Green Leads, kicks off a series of Q&As on Mac McIntosh's Sales Lead Insights blog. Among his recommendations to marketeters: When vetting a telemarketing company, "listen when [the rep] mentions client names off the cuff during conversations. Then check them out with your network. It's a small world—find out whom you or your colleagues know at those companies (use LinkedIn), then make your own inquiries."
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