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Interwoven debuts targeting solution for online ads

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San Jose, Calif.—Web site content management company Interwoven Inc. Tuesday introduced its Optimost Adaptive Targeting service, which allows businesses to offer combinations of ads and content based on visitor click patterns and other onsite behavior.

Interwoven’s platform tracks how a visitor arrives at a Web site (e.g., via search keyword), the visitor’s physical location, time of visit, the visitor’s assumed age and income, and other Web browsing activity.

In addition to helping customize content and ads, the solution allows testing a combination of content, offers and layouts to determine the best for each audience segment.

—Christopher Hosford

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