BtoB

About.com introduces b-to-b coverage

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New York—The New York Times Co.’s About.com informational site has launched a new Industry & Trade channel covering 50 b-to-b verticals, such as aviation, construction and energy.

Previously, About.com focused exclusively on about 70,000 consumer-oriented topics, including autos, entertainment, sports and recreation, style and video games. About.com said it currently features more than 2.8 million pieces of original content.

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