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Ask.com introduces new version of sponsored listings product

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Oakland, Calif.—Ask.com announced it has introduced version 2.0 of its year-old Ask Sponsored Listings paid listings product. The company said the product’s new features will simplify marketing campaign management and improve the ability to track campaign performance. Version 2.0 includes a daily budgeting tool to help advertisers manage their paid search spending and offers dashboard reports that let marketers track the performance of multiple campaigns within a single interface. It also includes the Open Platform Partner Program, an initiative that provides Ask.com’s technology partners with access to an API (application programming interface) so that they can develop tools and services that augment the ASL 2.0 platform.

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