×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Ask.com introduces new version of sponsored listings product

Published on .

Most Popular

Oakland, Calif.—Ask.com announced it has introduced version 2.0 of its year-old Ask Sponsored Listings paid listings product. The company said the product’s new features will simplify marketing campaign management and improve the ability to track campaign performance. Version 2.0 includes a daily budgeting tool to help advertisers manage their paid search spending and offers dashboard reports that let marketers track the performance of multiple campaigns within a single interface. It also includes the Open Platform Partner Program, an initiative that provides Ask.com’s technology partners with access to an API (application programming interface) so that they can develop tools and services that augment the ASL 2.0 platform.

In this article: