Los Angeles--Investorâs Business Daily
announced the appointment of Terri Chiodo, a 16-year company sales veteran, to the position of VP-national advertising director for the newspaper. She previously held the title of VP-Western region ad director. IBD has launched a new advertising campaign in AdAge, AdWeek, MediaWeek, BrandWeek
and Technology Marketing
that Chiodo said guarantees advertisers results. âInvestorâs Business Daily will guarantee a 30% lower cost-per-lead or cost-per-sale if you run the same size ad and schedule in IBD
and The Wall Street Journal
or The New York Times.
Whatever your criteria, IBD
will guarantee that we will outperform the competition,â Chiodo said in a statement.