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BtoB

Invitrogen launches ad campaign

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Cambridge, Mass.—Invitrogen has launched a new ad campaign to raise awareness of the Invitrogen brand in the scientific community. The campaign, which includes more than 30 executions, was created by PJA Advertising & Marketing, Cambridge. Print ads are running in publications including Biotechniques, Nature, Nature Biotechnology, Nature Methods, Science and The Scientist.

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