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BtoB

What the iPad revolution means to the future of sales and marketing

By Published on .

On Marketo's Modern B2B blogs, Phil Fernandez offers insight on how the rapid mass adoption of iPads will affect sales and marketing. He writes: “This headlong corporate rush to iPads is striking on several fronts, the least of which is the growth of a trendy and popular new “touch” computing device. To me, what is truly significant about this technology milestone is that it signals a major shift in what businesses expect both from the portable computers they deploy, and the road warriors (especially sales people) who carry them.”
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