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IPost launches predictive analytic technology

Published on .

Novato, Calif.—IPost, a provider of e-mail marketing solutions, this week announced that it has introduced the production release of its Autotarget predictive analytic technology. Autotarget allows marketers to target customers with particular offers based on how they responded to previous offers and identifies which customers are most likely to behave like those who responded well or poorly, according to the company.
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