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BtoB

iProspect debuts keyword bidding tool, files for patent

Published on .

San Jose, Calif.—iProspect, a search engine marketing company, announced its new search engine bidding tool, iSEBA. iSEBA technology allows customers to manage keyword bidding for pay-per-click ad campaigns on both Google and Overture search engines. The company filed a patent application in July for the new technology.
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