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IProspect launches SearchTalk

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Nov. 7 Watertown, Mass.—IProspect announced the launch of SearchTalk, a search engine marketing telephone tracking service. SearchTalk allows advertisers to track inbound telephone calls by pay-per-click ad campaigns and attribute telephone conversions to the keywords and paid search programs that generated them. The new service is powered by Who’s Calling, a telephone tracking service offered by ClickPath.
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