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iProspect study finds 48% of search marketers place content on social networking sites

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Boston—Nearly half (48%) of search marketers place content on social networking sites such as MySpace and YouTube, according to a new survey by iProspect, conducted by JupiterResearch.

The study was based on an online survey of 794 search marketers, conducted in February.

It found that the top reasons for placing content on social networking sites include driving traffic (51%); creating brand awareness (32%); direct selling (25%); and influencing a purchase decision (15%).

Respondents could select more than one response.

According to the survey, search marketers placed content on the following social networking sites: MySpace (18%); YouTube (15%); LinkedIn (15%); del.icio.us (14%); craigslist (14%); Amazon (12%); Yahoo Answers (10%); Facebook (3%); iVillage (3%); and TripAdvisor (3%).

—Kate Maddox

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