IProspect tops in search agency ranking

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Cambridge, Mass.—IProspect emerged as the leading search marketing agency in a ranking by Forrester Research.

“The Forrester Wave: Search Marketing Agencies, Q4 2006” report used 56 criteria in ranking search marketing agencies for the first time.

"IProspect leads the study because of its consistent capabilities across all criteria, while most other vendors excelled in one area but lagged in another," wrote senior analyst Shar VanBoskirk in the report.

Strong performers that ranked behind iProspect in what VanBoskirk characterized as a "dead heat for second place" were 360i, iCrossing, IMPAQT and Reprise Media.

—Carol Krol

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