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Ipsos ASA rolls out ad tracking service

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Toronto—Market research firm Ipsos ASI announced the launch of Ad*Graph Express, an ad tracking research tool that lets companies monitor the performance of their ad campaigns. Ad*Graph Express is available at a cost of $9,500 for 1,000 interviews conducted nationally, and the results are delivered within one week. The service allows advertisers to evaluate how different executions of a campaign are performing.
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