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BtoB

Ipsos Group opens U.S. office

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New York--The Ipsos Group, a Paris-based market research company, announced the creation of Ipsos-Insight. The company, based in New York, merges the former operations of Ipsos-NPD, founded in 1953, and Ipsos-Reid, founded in 1979, into one organization. The new company will provide market, advertising, customer brand loyalty and public relations research.
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