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Ipsos Media to study media consumption habits of top U.S. execs

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London—Ipsos Media announced Monday that it is launching fieldwork for its business media survey that will examine the media consumption habits of top executives. The survey will evaluate the usage of TV, print and Web sites in the U.S. Ipsos Media currently conducts surveys of top executives in Asia, Australia, Europe, Japan and the U.K.,. Survey results are expected to be announced in April 2006.

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