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BtoB

Ipsos MediaCT names Greenwood president-U.S.

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New York—Ipsos announced that Jon Greenwood has been named president of Ipsos MediaCT for the U.S., overseeing the media, content and technology research practice. Greenwood was previously global president of WPP's Global Media Innovation Group. He succeeds Bruce Friend, who left Ipsos in June to become president-media and entertainment at research company Vision Critical.
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