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BtoB

Ironside answers content riddle

Published on .

La Jolla, Calif.--Ironside Technologies Inc. said Monday that it has added a content management suite to its b-to-b sales software through a deal with Requisite Technology Inc. The move, announced at Ironside's first annual user conference, aims to give b-to-b sales companies an easy way to manage all of their digital assets, from marketing campaign materials to photos of the tiniest washer in a product schematic. Ironside said the introduction of its branded content management application, dubbed Ironside eContentManager, will make it easier for b-to-b companies to participate in exchanges and support distributor Web sites. The company plans to release the software before the end of the year.
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