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BtoB

Isobar launches iSEBA product globally

Published on .

London—Isobar, a digital marketing network of agencies, has formally launched iSEBA, a proprietary search engine bidding agent for agencies within its network, on a global basis.

The technology was developed in 2002 by iProspect, a search engine marketing company that Isobar acquired in 2004.

Isobar agencies in the U.S., Australia, China, France, the Netherlands, Spain, Sweden and the U.K. are now using the technology, which employs predictive modeling and mathematical models to produce bid plans on behalf of clients.

Isobar is owned by Aegis.

—Carol Krol

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