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BtoB

Isobar taps Marckini as chief global search officer

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Boston—Isobar, a global digital marketing services network, has named Frederick Marckini to the newly created position of chief global search officer. Marckini is leaving his post as CEO of Isobar corporate sibling iProspect, where he is being succeeded by Rob Murray, who for the past eight years has been president of iProspect. Marckini will be in charge of search-marketing departments in London and Boston.
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