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BtoB

Italian Trade Commission launches 'Machines Italia' campaign in the U.S.

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Rome--The Italian Trade Commission announced the U.S. launch of a multimillion-dollar marketing program to promote Italian-built industrial machinery. The campaign, with a tagline "Machines Italia: Turning Innovation into Productivity," was developed by b-to-b agency Citigate Albert Frank, New York. It includes trade and general business print, and an integrated marketing communications program.
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