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ITSMA presents Marketing Excellence Awards

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Cambridge, Mass.—Ten technology services and solutions marketers took home awards Wednesday night at the Information Technology Services Marketing Association’s Marketing Excellence Awards dinner.

The winners were broken down into five categories, with two winners in each.

In the Launching New Solutions category, the diamond award went to EMC Corp. for its eDiscovery Solution. The gold winner was Avaya for its launch of Avaya on Demand.

In the Generating Demand for Micro- and Account-based Marketing category, Xerox Corp. won the diamond award for its "How Monogamy is Helping to Win and Keep Big Customers," while Northrop Grumman Corp. received the gold for its Public-Private IT Infrastructure Partnership with the Commonwealth of Virginia.

In the Increasing Sales Effectiveness category, Lucent Technologies won the diamond award for its Value-based Engagement Marketing Process, while Cisco Systems received the gold for its ARM Service Sales Incentive Program.

In the Strengthening Customer Relationships category, CDW won the diamond award for its "Can we Talk? CDW's Online Communities Make Customers 24/7 Insiders" program. Accenture won the gold award for its Accenture Global Convergence Forum 2006. 

Finally, in the Sharpening Competitive Differentiation category, Nokia took home the diamond for its Business Solutions Portfolio: The Solutioneers program, while Symbol Technologies won the gold for its Less is More campaign.

The winners presented case studies of their winning programs in sessions Thursday morning at the conference.

—Carol Krol

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