The campaign, developed by Carton Donofrio Partners, includes six print ads and four microsites.
The ads feature individuals such as helicopter pilots and desert fighters who are using ITT technology, including night vision goggles, radios, space systems and GPS technology.
One ad, promoting ITT’s Enhanced Night Vision Goggles and Netcentric Radios, reads, “We conquered two of your toughest enemies: darkness and silence.”
Another ad, also promoting Enhanced Night Vision Goggles, has copy reading, “Sand. Fog. Darkness. What lame excuses for not being able to see.”
Print ads direct readers to the microsites to get more detailed product information.