Southborough, Mass.--International Data Groupâs ITworld.com announced Monday that it has changed its name to Accela Communications Inc. The company adopted the new name because its audience has moved beyond the information technology market. The company pointed to recent partnerships with Forbes.com, VNUâs Sales and Marketing Management
and Bio-IT World
to explain the new branding effort. ITWorld.com will remain a brand under the Accela umbrella, and the company will now call its Webcast product the AccelaCast platform.