BtoB changes name to Accela Communications

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Southborough, Mass.--International Data Group’s announced Monday that it has changed its name to Accela Communications Inc. The company adopted the new name because its audience has moved beyond the information technology market. The company pointed to recent partnerships with, VNU’s Sales and Marketing Management and Bio-IT World to explain the new branding effort. will remain a brand under the Accela umbrella, and the company will now call its Webcast product the AccelaCast platform.
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