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iXP Corp. launches campaign featuring Yogi Berra

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Cranbury, N.J.—iXP Corp., which provides public safety and security services, has introduced a national ad campaign featuring New York Yankees baseball legend Yogi Berra. The campaign, developed by Stimulus Brand Communications, Ewing, N.J., includes TV, outdoor and online advertising.

The ads feature quotes from Berra, such as, “You're either safe or you're out,” designed to portray iXP as a trustworthy and reliable provider of public safety solutions. The multimillion-dollar campaign includes a three-year endorsement deal with LTD Enterprises, a Berra Family corporation.

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