BtoB

J.D. Edwards taps Jack Morton Worldwide as event marketing agency

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Denver--B-to-b collaborative software company J.D. Edwards & Co. has chosen New York-based Jack Morton Worldwide as its event marketing agency of record. Jack Morton, which beat out nine agencies for the contract, will handle J.D. Edwards' integrated marketing events, including employee and customer events, trade shows and road shows. Jack Morton will also work with J.D. Edwards on lead generation and measurement initiatives.
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